Well, you invested in the creation of a great product, earmarked a healthy budget for marketing, and made the sale. Now what? In today’s economic world it is entirely possible that even a company with moderately high sales revenue may have to consider one or all of the following: shrinking margins, loss of market share, customer attrition, or simple loss of profitability. Certain factors are completely out of the control of most businesses, things like government regulation, supplier price in
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