Who gets the Inbound ?

Hello All,


I was speaking with a couple of centers today with regards to the Inbound Campaign for which I was looking for a Center, and I was surprised with their understanding as to "How easy it is to get a inbound". A couple of centers even lured me with upfronts, (Lol, should I take them?).

As a consultant for the Client, I have a responsibility to find him a appropriate match, and here are a couple of things I check before sending a profile to the client, I am sure a lot will be surprised on this, but believe me these are just the basics to get a Inbound, and if your center doesnt fit into this, I would recommend you to work on this and then approach for a inbound, your chances of getting it will be higher.

  • How old is the center? We generally check the certificates of the centers and the domain whois record to understand, I make a website as mandatory for all inbounds. (Your Company need to be minimum 2 - 3 years old in this industry)
  • More info on Center. We check on the net for more information about the center, so we ask for a website as mandatory  for all inbound applications. ( Your company needs to have a professional website)
  • What are the current campaigns running? This, generally guides us in understanding your current executives and managerial capabilities. A SWOT analysis is generally done based on this. (Make sure you are running legal campaigns, and not illegal ones like Pharma, Collections etc.,)
  • How many campaigns did u run in last 1 year? Imagine this, you are a 35 seater center and have run around 8 campaigns in last 12 months (I am sure many have done this), and right now running 2 campaigns. It only gives me a idea that the center doesnt have managerial capabilities to handle a campaign properly. Lol, I throw the profile in the bin. (You need to work successfully on atleast 2 campaigns for more than a year) 
  • Have you actually read the post or the mailer I sent? Well, this should be the first one I guess, I have seen that more than 90% of the centers doesnt even bother to read the full mail, forget about understanding the requirements of the clients. The first thing a center asks is what is the payout (heights of stupidity i guess) (Please read the full mails and posts and if u think your company can handle it, only then respond back, if u think u cant, dont ask for more details just for the heck of it)

Well, these are just few basics needed to get a inbound, there are a lot of other factors too which we consider before shortlisting a center, I cant share all, but I guess these few points will tell you why we dont shortlist many companies. And amoungst the shortlisted centers, the competition is very tough, and the decision is taken by the client and not be me, of selecting a center, we just guide him to find a appropriate match.  


I would request and recommend the centers to put themselves in the shoes of the client and ask a simple question "Will I give my Inbound to this center?" That should do it.



Swapneal Rathi


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  • Hi,

    This is Symon from Telemusketeers, hope you are doing fine. As per concern we have a call center with 40 seats with very well trained agents and doing MCA, DME, ISP inbound and couple of pharmacy campaigns of US/UK since 2011. We have worked with Medicare and Divvy Dose pharmacy who used to provide mail order service. We are highly interested to work on your campaign and besides would like to ensure you that we can provide a best quality service. Our contact number - +1 3215944277, 8801687833253. email symontelemusketeers@gmail.com.
    Above all, looking for your kind reply.
  • Thank you so much for sharing this. I believe it will definitely help us to understand more about getting inbound campaigns.

  • Actually more than half of the people who respond to the ads do not own a center. They get info and starting looking for centers. The end result is that the working call center will have 2 middlemen between. 


    Hello! Please let me know how I may help your company,

    email: rommelk@ihbdholding.com

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  • hi 

     Swapneal Rathi sir i am very confuse about paying upfornt to get any inbound project , how can we know that the consultant we are dealing this is genuine , and help us to get the righte project .. 

    Looking forward to get your reply 


    Nitin Rai


  • Hi  Swapneal ,

                          I Prosenjit Saha one of the partners of a call center name Trimurti Marketing Solution (TMS) is looking for an Inbound process Non Voice . I have 10seats available in my center and currently running with only one clients which based in US that an Outbound process . So please reply me as soon as you can . 

  • wow, that's one hell of a good discussion going on here, really educational and inspirational , both at the same time.


    thanks for the mail

  • Greetings All, I would like too add my two cents. Please do not sound desperate! This business is awfully competitive. Stick to what you know how to do best. No matter what market it is, stick to one, and be the best in this field. I have been generating Warm Energy Referrals for almost 5 years. I consider myself good at what I do. Sometimes I try a new campaign and it leads to losses. I now stick strictly to Energy. Also, do not sound hungry. lol, it turns clients off.
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  • Hello Swapneal,


    That's a brilliant post!!

    Inbounds sell like hot cakes everywhere but they are Made In India,and don't taste anything like cakes ;)

    I consider an "inbound process" as the goodwill of the parent company and nobody will handover their goodwill to a center whose credentials are not upto their desired parameters.

    Small center have definitely become a quick money spinning machine. There are no governing body for consultants, sadly no certification for them. A calling agent/ rep becomes a consultant after he interacts with a client for a month.

    When we list "Fake Consultants" on ning or linked In what proofs do we have to nail them? Just another person who might also have a personal vendetta against them?

    When a consultant is introduced I firmly state that no upfronts will be paid, and if they pull the vanishing act its good for us.

    All relations should be symbiotic,its sad to read that you have lost your commissions to center's with dishonest intentions. Legal documentation is a must in all business deals but again we live in country where sadly everything can be fixed.


    Thank you for that post.



    Mugdha Mulgaonkar






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